(Business marketing) Vision Shopsters: European Mobile Data Market
No commentsBy Vision Shopsters
The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine , United Kingdom.
Executive Summary
The market for mobile data in both Eastern and Western Europe is potentially enormous, given the regions population, the rapid development of mobile technologies and the growing number of content providers. Application stores, initiated by Apple and Nokia and increasingly adopted by pan-European network operators such as Orange, have extended the reach and potential revenue to be derived from gaming, video, music and thousands of additional applications.
The promotion of flat-rate data plans has also become a significant business strategy among MNOs as they endeavour to retain and attract customers, while encouraging customer use of high-end mobile data services. Flat-rate plans have also served to overcome consumer reticence to make use of some services which have hitherto been dismissed as frivolous, expensive and unnecessary. SMS and to a lesser extent MMS services continue to be the dominant data applications, while services such as mobile TV have yet to prove convincing propositions for many consumers.
Significantly, by the beginning of 2010 data accounted for about 26% of overall mobile revenue, compared to 16% in 2006. Yet fierce competition among MNOs, together with regulated data roaming tariffs, has meant that the tremendous growth in mobile data volume has not translated into higher ARPU and revenue. This is likely to continue during the next few years, while MNOs will secure an increasing proportion of revenue from data services.
Operator investments in technology upgrades, specifically in HSPA+ and LTE, will help secure revenue streams in coming years by making high-end services accessible to a wider number of mobile users. In early 2010 Sweden and Norway could claim to have the worlds only commercial LTE deployments, and by the end of the year several European markets will be exploiting the potential of super-fast data access. In this respect, MNOs will for the first time be able to compete effectively with fixed-line broadband services. In conjunction with improved network capacity, mobile networks by 2015 will have a more profound part to play in the provision of national broadband services as governments and regulators strive to establish broadband as a universal service. For many rural users mobile broadband will be the only effective platform for Internet access, and thus mobile data use will show continued consumer support and growth.
To know more about this report & to buy a copy please visit :
http://www.visionshopsters.com/product/5091/European-Mobile-Data-Market.html
Contact us:
Visionshopsters
Ph : 91-22-40583000
Emailid: marketing@visionshopsters.com
Website : www.visionshopsters.com
http://www.visionshopsters.com/product/5091/European-Mobile-Data-Market.html
Africa - Fixed-line Telecommunications and Infrastructure Statistics (tables only)
By Vision Shopsters
This report provides 126 statistical tables for the fixed-line communications activities for the major 38 African countries. Included are statistics for infrastructure and the major pan-African companies operating within Africa.
Executive Summary
While being the worlds most rapidly growing market for mobile telephony, Africa is also home to some of the fastest growing fixed-line markets in the world. The continent still has some of the worlds lowest penetration rates in both market sectors.
The difficulties of rolling out fixed-line networks across its vast land mass have meant that by early-2010 mobile users constituted more than 90% of all African telephone subscribers. However, as lower income groups are being targeted, a price-sensitive market for lower-cost fixed or limited-mobility services is emerging.
A surge in demand for Internet access and broadband capabilities is accelerating this fixed-line renaissance in some of Africa’s more advanced markets. Despite reasonable growth of the traditional fixed-line markets in some countries, subscriber access to both voice and data services is shifting more and more to fixed-wireless solutions as a substitute for inadequate fixed-line infrastructure.
For over 60 operators in around 40 countries in Africa, CDMA-2000 has been the technology of choice to provide fixed-wireless access. It supports full mobility, and converged licensing regimes are now allowing many of these operators to move into the lucrative mobile sector. WiMAX technology, however, offers higher data rates and is quickly gaining ground in Africa with well over 100 networks already in operation.
To know more about this report & to buy a copy please visit :
http://www.visionshopsters.com/product/4976/Africa-Fixed-line-Telecommunications-and-Infrastructure-Statistics-tables-only-.html
Contact us:
Visionshopsters
Ph : 91-22-40583000
Emailid: marketing@visionshopsters.com
Website : www.visionshopsters.com
http://www.visionshopsters.com/product/4976/Africa-Fixed-line-Telecommunications-and-Infrastructure-Statistics-tables-only-.html
Your Source For Home Based Business Opportunities
Small Is The King - For Small Business Marketing
By A Ketley
Marketing a product or a service online is completely different from marketing it offline. Actually, I prefer online small business marketing over offline simply because of the ease and the advantages. There are several options that are available when you get into the small business marketing tactics!
The first alternative that you have is guaranteed website traffic. These targeted web traffic packages would send guaranteed website traffic right to your website. The traffic, depending on the place you buy the traffic from, must be targeted. Why? Well for example, if you have a web-site that is geared towards pets or dogs, you wouldn’t want to buy traffic that is geared towards visitors and clients who are interested in automobiles.
It is irrelevant, and an irrelevant or non interested go to is just plain ridiculous. It is just such a waste of precious cash, time and resources for everyone who is involved. If you buy targeted web traffic, the link would be sent ONLY to individuals that actually want to see it. This means you’ll get visits from people who are actually interested in what you are selling. On the other hand, you could buy untargeted traffic, but make sure you use it for general sites where the “purchase” or sale doesn’t count. For example, a lot of individuals nowadays have mini sites with adverts on them for PPC such as AdSense. The traffic or kind of traffic you send to a website such as this, doesn’t matter actually.
You just need individuals to head to the web-site so that they click on an ad or show an impression or click a link. Organic SEO is utilized by NOT purchasing anything like bought traffic. Rather, you would use other small business marketing tactics to get targeted web traffic. These strategies include, but aren’t limited to Article Marketing, Content Creation for web content, sales pages, blogs, etc. social networking, social bookmarking, video creation, and a lot more! These are all utilized to GET people to your website for product sales, to get them to utilise your services, AdSense and PPC, mini web sites, pay per download tactics and so on and so forth.
There are in fact many choices which are available to you when it comes to online or internet marketing. Some of the web sites online which offer these marketing tactics will even offer other services too such as web design which is spectacular for those of you who do not know how to build a website! There are programs out there, but I find that hiring a web designer for my web sites are much better than trying to discover how to build a website by myself.
While some of us aren’t technically inclined, some of us are. For those of us that aren’t, there are individuals you could hire to do everything for you! To know more about Small Business Marketing visit, http://www.insynrg.com/
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Tuesday, July 27th, 2010 at 12:10 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
